Did Plymouth really outsell Dodge during that time period? For some reason I didn't think it did, but I could be wrong.What about when Plymouth bit the dust? As I recall. Plymouth outsold Dodge, but Plymouth was more expendable because of how the dealer network was structured.
I had a soft spot for Plymouth as my parents owned 1956 and 1973 models, and almost bought a new 1970 Superbird in 73 instead of the 73. I owned a 1966 Plymouth myself for 40 years.
Either way, I agree it was kind of dumb to totally kill it. In all fairness the big 3 probably collected a few too many brand names over the years, and there really wasn't much differentiation with a lot of them, so some of them probably had to go... THAT SAID I think a lot of them could have come up with creative ways to keep some of the nameplates alive.
Basically kill them as a real company, and consolidate the dealership networks. Then just keep 1-2 models that are actually somewhat different than the stuff on the other brands around. Done. That's practically what they've done with Dodge and Chrysler both at this point really, which is pretty sad.
But it is what it is I guess!
Those old Furies were sweet!My Grandmother had a four door Fury, and we'd had two Fury wagons. This was the 70s and those cars were huge.
I thought the old Voyager ads were terrible, but the vans were nice enough.
Indeed. Once they've made a stupid decision, they usually don't like to back down from it because it would be admitting a mistake!Don’t underestimate the role executive’s egos factor into decisions like you’ve cited.